Old School Ilica

Format

Ilica 51

Picture Framing

Marica Ivičević-Barišić – owner
Krešo Reidl – employee

+385 (0)1 4846929
 mivicevicbarisic@gmail.com

Working hours: 08:00 – 20:00

"We have worked with many artists. Recently we had a painting come in that was worth 20-30 million EUR. We furnished it just like any other. It was for a museum that did not know what it had. Later it turned out it was a Delacroix."

Oaza: What exactly is your business?
Riedl Krešo: Our business is traditional classical framing and hand painting. There are two of us employed, the owner and I. In the workshop we cut, measure and put the frames together. Everything is at this location, both the warehouse and the machines. I can tell you that it is an advantage of this trade that we always have goods in stock.

Oaza: How did you decide to start this business?
Marica Ivičević-Barišić: At the time my husband was a young artist so we had to come up with something that could be our livelihood. It payed off.

Oaza: Who are your clients?
MBI: They are mostly regulars. We work with a lot of architects and almost all city museums. We have private clients and people who have been coming here for over 30 years. I have worked with many artists. Recently I had a painting come in that was worth 20-30 million EUR. We furnished it just like any other. It was for a museum that did not know what it had. Later it turned out it was a Delacroix.

Oaza: Where do you get materials for your work?
RK: We import the materials from Italy because they are more affordable and of better quality than here. Mostly we get 3-meter-long laths that we cut to fit the painting.

Oaza: What does it mean to be a good framer?
MBI: You need to have an art education, visual perception skills, knowledge of colors and dexterity.

Oaza: What types of frames are most in demand?
MBI: Mostly very simple, usually natural or stained white, which is actually our specialty. There are trends. Before, only oil paintings used to be framed, then art prints started to get framed and now with the advent of UV-protected glass it is possible to also frame water colors. Now the trend is framing pencil drawings, designs, photos, etc. Unfortunately, the Chamber of Trades and Crafts is only useful for stuffing bears.

Oaza: Does it seem that your work used to be more profitable than now?
MBI: It was absolutely more profitable even though there were more of us. There is much less picture hanging on the walls today. The crisis is felt.

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